By Terry Dean

If you've been online for any amount of time, then you've probably heard the best way to make money online is through your own information product.

It's all true. Having your own information product you've created enables you to be unique in the marketplace. No one else will have a product just like yours.

Your own product will also allow you to sign up affiliates to promote and generate traffic for you. By providing them with a good percentage of the income, you can have thousands of visitors sent to you everyday for free. You don't pay until you profit.

Whenever you do your own promotions, you keep 100% of the money from the sale...instead of having to split it with someone.

Wouldn't it be nice to have other people promoting for you for a change instead of you doing all the promotion?

Wouldn't it be nice to be selling your own product where you keep 100% of the money instead of only getting 10% to 50% of the money as an affiliate?

Sure, it is. Having your own information product allows you do this and more, but there is only one problem.

Having your own product requires you to:

- Research your market to find out what they want.
- Work to develop the product (by writing, audio-taping, etc.)
- Write powerful order producing web copy.
- Create promotional sales pieces and emails.

A lot of people starting out can't do the above or don't have the confidence yet to do it. So what are they to do?

They can do what I did in the beginning...buy rights to someone else's hot selling products.

I didn't get started online as a product developer. I was working as a pizza delivery driver for Little Caesar's! I didn't have any confidence or faith in myself to create my own product. That was way beyond what I felt I could do.

I had to take baby steps to that point. I started my business by purchasing reprint rights to a CD. Reprint rights give you the ability to sell someone else's product with proven sales pieces and keep all the money.

Once you've purchased the product, you have the right to duplicate it and sell it yourself.

I started selling this CD online...made some money...and then purchased reprint rights to other products.

This enabled me to earn multiple streams of income from the same group of customers. They'd buy one product and then purchase the 2nd and 3rd one from me. I kept 100% of the money from all of them (besides the low cost duplication expenses).

It was exciting. People were sending me checks and credit card orders everyday. For an Indiana boy who never earned much money in my life, this was heaven.

Within 6 months I was earning a full-time income online.

I couldn't believe it, but it was reality. So I spent the next 2 years collecting rights to other products and continually selling them online.

I didn't develop my own product until after I had been full-time in my Internet business for two years. By that time I had developed my opt-in email list, my traffic generating methods, and some copywriting skills. So I began teaching everything I learned about Internet marketing up to that point.

Having my own products took me to a new level of income, but I still got my start and my first income online with reprint rights.

If I can do it, you can do it too.

There are hundreds of products which have reprint rights available...and many of them could be your first start. There are even monthly membership sites dedicated to providing new rights packages every month such as: http://ebookwholesaler.net

The biggest key is to find something that hasn't been sold to death online in every single ezine and newsletter. There are a few packages I've seen that have been sold so much (10,000 or more rights owners) that their conversion numbers are completely destroyed.

This may take a little more effort and may cost a little more money (most $17 rights packages have thousands of people selling them already), but it's worth it to keep your eye out for good packages.

Even today, with my own products and services, I still buy rights to give me additional streams of income. You'll find that many of the top marketers do the same, because you can never have too many income streams.

How do you sell these products you own rights to?

Simple. You do it the same way you would if it was your own product. You place ezine ads, run Pay-per-click search engine advertising, submit articles, etc. You should even consider starting an affiliate program and working on joint ventures.

While you're doing that, you concentrate on building your opt-in email list by giving away a freebie offer. You then use your list to promote your first product and any additional products you have available.

Reprint rights don't guarantee you an income...especially if you just sit on them. But they can be a viable business if you're willing to follow the same marketing strategies and techniques I lay out for you every month.