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Affiliate! Discover Why You Are Losing $600
Each and Every Month! by Mouloud
Siaci
Link bypassing is the number one trap
affiliates fall into online. Also known as the
"affiliate links theft". This "piracy" costs
hard working affiliates promoting programs both
time AND money. First, let's do some simple math
if you please:
Say that you are a
beginning affiliate. Your income may be $100 per
month. Does this sound reasonable to you? It is
an example anyway...
So, referring to the
study case, you may be losing 100 x 0.30 = $30
per month in sales.
This is $30 in pure
loss Each and Every month that's passing by
without you protecting your links.
Or,
let's say you are an active "power charged"
affiliate. In this case, your income might reach
$2000 per month.
Your loss in sales is
2000 x 0.30 = $600 per month.
Hmm...
Finally, let's suppose you are one
of those "super affiliates"! Your monthly income
is at least $10.000. Let's do the math
again.
Your loss is 10000 x 0.30 = $3000
each month! Ouch!
Get the picture now? It
is up to you to estimate your own losses -- I
don't mind if you send me your stats. So I can
do the math for you ;-)
Seriously. You
know how harmful "link theft" is for any
affiliate, I have to tell what exactly it
is.
So. What Is Exactly
"Link-Bypassing"?
You definitely know
that your earning commission is in the link you
have received from the owner of the affiliate
program -- a.k.a the merchant. In other words,
you get your money when you make a sale -
Assuming you have joined a "pay-per-sale
program". And precisely, you earn money when
your visitor 'clicks' on your own link and make
the purchase!
Right?
If done
properly, the visitor hits your link. A cookie
(or any other tracking system) will be deposited
in their computer. After that, the merchant
program rewards you as the sale referrer. So
your account is credited immediately. And you
receive an e-mail telling you that you have just
earned a commission. Fair you said!
Well,
that's the best
scenario.
"Link-bypassing" happens when
the visitor knocks at your website and notices
the service you are promoting. And then she
figures out the service "home URL" and specifies
it into the web browser's address bar
directly...
In this case, no cookie was
deposited in the prospect's computer. And that
means NO referrer... So YOU get NO
MONEY.
Huh!?!
You Have Just Been
Bypassed!
Unfortunately, this happens
everyday and it will continue for the years to
come because most of the marketers are not aware
of it. Note that this also applies to referring
2nd-tier affiliates. As people want to be at the
top of the tree. And they just don't want to be
another member in the downline. Even if it is
fair because you worked hard to achieve
that!
Am I right?
Don't get me
wrong, "link-bypassing" may be the consequence
of a deliberate action of a pirate. But it may
also be an innocent action from a curious
prospect. It is a fact, curiosity is a human
nature. And you, as an affiliate in the
Internet, you have to work with it! So if you
please, let me take you by the hand, and show
you how you can deal with link theft.
How
Can "link-bypassing" Be Possible?
Because
the link you receive when you join an affiliate
program may look like one of these:
http://www.site.com/page.cgi?username=yourID
http://www.site.com/?YourID
http://site.com/index.php?referrer=yourID
http://site.com/index.php?sponsor=yourID
All of the affiliate links listed above
have got a flaw.
Here it is. Your ID
number (or username) is clearly mentioned and
the merchant website is quite obvious! Right?
The average visitor can figure out the merchant
website easily. And this is not good
news.
In fact, the status bar from the
web browser shows the URL link when the mouse
cursor is pausing over your affiliate link. And
it's at the reach of a "Copy & Paste"
operation.
Here is the
solution...
The alternative to this, is
to add a piece of HTML code to your affiliate
link. Actually, it should include this code
inside:
onMouseOver="window.status='';return
true"
You can see my website for more
details.
What have we done so far? The
web-browser's status bar will remain empty to
protect the URL. Okay, that is a good
one!
But there is still another dirty
trick to get access to your affiliate link. Here
it is: Visitors can open the context menu from
your link and hit the "Properties" command. Form
there, a dialog box would appear and tell them
your exact URL :(
And there is even
another way to your affiliate link: Viewing the
source code of your web page...
But, the
most important thing to keep in mind is this:
In a "link-bypassing" case, you (the
affiliate) are the ONLY losing part in the
transaction! Because the merchant gets the
payment in full and the customer receives the
product he/she has paid for. BUT your commission
is simply discarded... Will you continue to
stand there and take it?
Don't you think
it's time to take action and get your share of
the profits you deserve?
All the links in
this Article were checked and verified on
August, 10th 2005
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